PMP — Project Management Professional badge
Project Management ProfessionalPMP · PMI · active
Digital Marketing Institute
Certified Digital Marketing ProfessionalDigital Marketing Institute
Red & Yellow Creative School of Business
Media ManagementRed & Yellow Creative School of Business
14 yrsDigital marketing leadership
20×Social audience growth (100K → 2M)
24M+Customers served (MTN Ghana)
<30%Bounce rate, down from 60%

Selected engagements & results.

Growth strategyJan–Feb 2026

Roadrunner AI — go-to-market blueprint

Client discovery & baseline analysis Channel strategy — social, web, paid, influencer, webinars Competitive teardown — ResearchRabbit, Scholarcy, Consensus KPI framework + 90-day & 6–12-month roadmap
HIPAA / GDPR-compliant AI research platform

Technology · Strategy engagement

Roadrunner AI — growth strategy

Built a U.S. AI startup's digital-marketing growth strategy end to end and presented it to leadership as a “where we are / where we want to be / how to get there” blueprint for a HIPAA/GDPR-compliant AI research-assistant platform.

  • Structured client discovery and a baseline read of current position and performance.
  • Full competitive analysis of three rival platforms — UX audits, social evaluation, and review mining across G2, Capterra and Reddit — converted into positioning and website recommendations.
  • A measurable KPI framework (user growth, organic traffic, engagement, paid-media efficiency) with a prioritised 90-day and 6–12-month action roadmap.
  • Growth strategy
  • Competitive analysis
  • SEO / web
  • Paid media
  • KPI framework
Healthcare2025–2026

i-HPS — strategy & incident response

Situational & competitor analysis + SEO insights KPI framework & local-SEO growth plan Patient-centric, compliance-aware content plan Website hack — diagnosis & remediation playbook
U.S. in-home psychiatric services provider

Healthcare · Strategy & crisis response

i-HPS — healthcare digital strategy

Developed the digital-marketing strategy for a U.S. healthcare provider delivering in-home psychiatric services — and, when the client's site went down, led the incident response that got it back online.

  • Situational analysis, competitor analysis and SEO performance insights feeding a clear KPI framework.
  • A local-SEO improvement plan to grow visibility across the provider's service areas, plus a content and channel plan for compliance-aware, patient-centric marketing.
  • Website incident response: audited the site, diagnosed that it had been hacked, and delivered the step-by-step remediation playbook (cleanup, hardening, restoration) used to restore it.
  • Healthcare marketing
  • Local SEO
  • Content strategy
  • Incident response
  • Compliance
Flagship resultsMTN Ghana · 2012–2025

$1B+ brand · 24M+ customers

20× — social audience, 100K → 2M <6% → ~30% — average social engagement 60% → <30% — website bounce rate 1M — MyMTN app users in year one +53.8% / +66.1% / +54.4% — YoY revenue: data / digital services / MoMo
~12 go-to-market campaigns per quarter · 8 channels

Telecom · Digital Marketing Manager

MTN Ghana — 13 years leading digital

Owned digital marketing for MTN Ghana (part of MTN Group) — a $1B+ operator serving 24M+ customers in a heavily regulated industry — leading a team plus three specialist agencies across paid, owned and earned channels.

  • Led ~12 go-to-market campaigns per quarter and a multi-million-dollar paid-media budget (~$1–3M/yr) across paid social and SEM, optimised against KPIs in Google & Meta Ads.
  • Ran the end-to-end redesign and optimisation of the corporate website (AEM + WordPress), cutting bounce rate from 60% to under 30%, and drove MyMTN self-care app adoption to 1M users in year one.
  • Authored the brand's social-media & digital-marketing governance policy and enforced multi-level approval workflows for brand, legal and regulatory review — the throughline to my AI governance work.
  • Paid media
  • SEO / AEM
  • Analytics
  • Campaign leadership
  • Governance
  • Agency management

Work with me

Need a digital strategy that survives a compliance review?

I take on digital-marketing strategy and advisory engagements through Momento Media — especially in healthcare, technology and other regulated spaces. Let's talk.

Get in touch Download résumé (PDF)